The Greenhouse Approach

The Greenhouse Approach goes beyond theories of what innovation should look like within organizations. This book questions core ideas that inhibit people and organizations in realizing what innovation can and should be — ideas like the dangers of consensus thinking and applying first principles thinking to how we approach our innovation efforts. An introspective readthat is an excellent guide for organizations.

John Ruffolo, chief executive officer, OMERS Ventures

The Greenhouse Approach takes an enticing look at the concept and importance of Intrapreneurship within organizations. Allowing that dynamic to evolve is a critical contribution of value to the enterprise, and essential to growth and sustainability in today’s rapidly changing environment.

Dr. Ray Powers, associate dean and chair of the board of advisors, Forbes School of Business & Technology; director, Knowledge Innovation Center

Chitra Anand addresses the biggest challenge to creativity and innovation: the internal resistance to change and the stubborn or fearful reluctance to consider a new idea or a new process or an entirely new way of doing business. This book should be required reading for all corporate managers.

Dr. Paula Zobisch, associate professor and program chair, Bachelor of Arts in Entrepreneurship, Forbes School of Business & Technology

The Greenhouse Approach is full of insights, lessons, and stories for businesses seeking to thrive in this world of constant change. Chitra Anand has found new ways to understand innovation—which may well be the most important thing for us all to think about.

Nicholas Thompson, editor-in-chief Wired magazine