The Greenhouse Approach - Dundurn

The Greenhouse Approach

Cultivating Intrapreneurship in Companies and Organizations

Published January 2019

Description

To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.

Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.

The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.

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Contributors

Chitra Anand

Chitra Anand is an award-winning communications and marketing executive with over twenty years' experience in the technology industry. She has spent time as the head of communications for Microsoft Canada, director of marketing at Telus Corporation, and director of operations at OpenText. She lives in Toronto.

Book Details

Paperback
January 2019
6x9 in
192 pp
9781459742857
ePub
January 2019
-
150 pp
9781459742871