writing

Category: writing

Let me begin with a pep talk. No matter how good it is, your book will not sell itself. If your aim is to sell books – either to make money, or simply to share your story with a wider audience – then you must become your book’s best friend, advocate, and business partner.

Through trial and error, I have discovered what works for me – at least, what I think works. There’s a saying that ten percent of all your marketing efforts pay off, but nobody knows which ten percent!

 

1. Do understand your publisher’s role

I recently read an article about branding -- you know, the process of identifying a product, assessing its characteristics and value, and then developing a logo, slogan, and sales plan to get it out there to the public.

We're all familiar with name brands, though perhaps not so aware of the psychological effect clever marketing of said brands can have on us. After all, we've been exposed to advertising for a long time. We're pretty much immune and desensitized.

I accidentally wrote a book. Not the kind of accident where you break a favourite lead-crystal glass by dropping it on granite tile, or brain a fellow golfer by slicing your tee shot onto an adjoining fairway. More like that accident where you set off looking for a western route to the Indies and discover a whole new continent. Or you design an adhesive to stick porcelain tile to a metallic spaceship and end up with a Post-It note.

 

"I honestly don’t know how much innate talent plays out in all this, but until you’ve written maybe a half dozen or so books, complete with lots of feedback, you haven’t really tried. If you keep writing and keep submitting and keep writing, regardless of rejections and the opinions of others, you will reach your apogee, regardless of where that is..."

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