writer

Category: writer

As a proud Canadian citizen would like to express my sincere thanks to Canada after 66 years of coping with adversity and surviving with dignity. I was sent to join my mother in 1947 in Montreal, Quebec, as a thirteen-year-old boy. I was put out to work on the day after my arrival in Canada. My new stepfather was a Second World War veteran who wanted me to contribute to his family home. Since that time I never stopped working, or was ever unemployed in Canada. Also I have not had to use any government benefits that Canada has for its people.

I recently read an article about branding -- you know, the process of identifying a product, assessing its characteristics and value, and then developing a logo, slogan, and sales plan to get it out there to the public.

We're all familiar with name brands, though perhaps not so aware of the psychological effect clever marketing of said brands can have on us. After all, we've been exposed to advertising for a long time. We're pretty much immune and desensitized.