tourism

Category: tourism

Picture yourself fifty kilometers west of Calgary, at the point where natural prairie gives way to densely forested foothills. The hamlet of Bragg Creek sprawls along the picturesque Elbow River; its homes and businesses spread through the heavily-treed valley. Upstream are the Elbow Falls, Bragg Creek’s best-known tourist attraction. The Falls display their glacier-fed beauty in a pristine wilderness guarded by pathways and railings intended to keep the annual flood of visitors safe. Every few years someone chasing the perfect photograph passes a railing and slips off a rock.

Travelling through South Korea, it never fails to surprise me that its tourism sector shows almost no inclination to create accommodation, facilities and amenities that appeal to North American and European vacation tastes. Not that South Korea necessarily needs to cater to the West’s vacation value system. The Asian nation receives about 12 million tourists annually, the vast bulk from China and Japan, and only a pittance from Europe and North America. If South Korea could tap into this market, its tourism numbers could escalate.