sticky branding

Category: sticky branding

What do you do? It’s a simple question, but so many companies screw it up.

Rather than giving a clear and concise explanation, they pontificate and use puffy language. They talk about how many years the company has been in business, or the exciting projects they’ve recently completed.

If a customer can’t understand your brand in 10 seconds or less, they tune out. This is as true on your website, as it is in person. Your customers are craving clarity. In clear, concise language describe your brand and what makes it unique.

 

Jeremy, tell us a bit about your book.

Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow an incredible brand.

I wrote the book for small- and mid-sized companies. It doesn’t take big budgets and endless resources to grow a Sticky Brand. It’s achievable for any business willing to challenge industry norms and find innovative ways to serve its customers.