metadata

Category: metadata

#InsideDundurn with Kendra

Posted on September 14 by Kyle in Interview

Introducing one of the newest additions to Dundurn’s marketing team, meet Kendra. If anyone fits the idiom of “wearing many hats”, it’s her. Not only is she a publicist, but also Dundurn’s marketing administrator.

“As a publicist, I work with authors for everything marketing, which is a new thing for me at Dundurn,” Kendra says, “As the marketing administrator, I’m in charge of all our metadata, making sure it’s correct, put out on time, stuff like that. I also help with proofing and copy-writing.”

Dundurn Press is officially the first Canadian publisher to incorporate Thema classifications for all book and ebook records, it was announced today. The innovation, which makes the company’s title classifications compatible with booksellers worldwide, will position the Toronto-based publisher more strategically in the global market and help make its titles more visible to readers abroad.