Kristin Butcher

Category: Kristin Butcher

I recently read an article about branding -- you know, the process of identifying a product, assessing its characteristics and value, and then developing a logo, slogan, and sales plan to get it out there to the public.

We're all familiar with name brands, though perhaps not so aware of the psychological effect clever marketing of said brands can have on us. After all, we've been exposed to advertising for a long time. We're pretty much immune and desensitized.

Life Like Characters

Posted on February 19 by Kristin Butcher

My favourite novels are those with complex characters who come alive and make me love them, despise them, fear them, or feel sorry for them. They are so compelling that I am left thinking about them long after I've closed the book. So, it's only natural that I strive to create exactly those types of characters in the books I write. In my recent novel, Truths I Learned from Sam, I really feel I have achieved that. It's been a year and a half since I finished writing the book, but I still find myself thinking about Dani and Sam.