10 Book Marketing Dos & Don’ts For Authors
Posted on July 14 by Elinor Florence
Let me begin with a pep talk. No matter how good it is, your book will not sell itself. If your aim is to sell books – either to make money, or simply to share your story with a wider audience – then you must become your book’s best friend, advocate, and business partner.
Through trial and error, I have discovered what works for me – at least, what I think works. There’s a saying that ten percent of all your marketing efforts pay off, but nobody knows which ten percent!
1. Do understand your publisher’s role