author

Category: author

National Authors' Day

Posted on November 1 by Irina

On National Authors’ Day, we’d like to thank authors for transporting us to new and old worlds with their writing. Thanks to them, our imaginations are given wings to fly on adventures without us ever having to leave the comfort of our reading nooks.

"The way they can weave words into such vivid imagery and make us feel so connected to the characters and places they write about will always amaze me."

 

New People and Places

Posted on September 6 by Barbara Fradkin in Mystery

But fifteen years is a long time for a writer to spend with the same characters in the same place. I wanted to travel. I wanted to meet new people. So I put him, his long-suffering wife, and his loyal colleagues on the shelf, left the complex, subtly hued city of Ottawa, and set off into the wilderness, both literally and figuratively.

In Memory of Terry Boyle

Posted on July 21 by Kyle in News

Terry Boyle was an accomplished man. He was a Canadian author, lecturer, and teacher who shared his passion for history and folklore in many books since 1976, including four Haunted Ontario titles. He hosted television’s Creepy Canada and radio’s Discover Ontario on Classical 103.1 FM. Terry hosted the popular Entwood Tours, historic and haunted guided walks in Parry Sound and Bala, Ontario nearly every summer season. 

Truly an accomplished man, we were saddened to hear of his passing on Monday, July 11, 2016. He was 63 years old.

Let me begin with a pep talk. No matter how good it is, your book will not sell itself. If your aim is to sell books – either to make money, or simply to share your story with a wider audience – then you must become your book’s best friend, advocate, and business partner.

Through trial and error, I have discovered what works for me – at least, what I think works. There’s a saying that ten percent of all your marketing efforts pay off, but nobody knows which ten percent!

 

1. Do understand your publisher’s role

I recently read an article about branding -- you know, the process of identifying a product, assessing its characteristics and value, and then developing a logo, slogan, and sales plan to get it out there to the public.

We're all familiar with name brands, though perhaps not so aware of the psychological effect clever marketing of said brands can have on us. After all, we've been exposed to advertising for a long time. We're pretty much immune and desensitized.

Halloween is tomorrow and acclaimed author Philippa Dowding, (The Lost Gargoyle series, and The Strange Gift of Gwendolyn Golden) sits down with us to talk about her new book Jake and the Giant Hand.

Tell us about your book.

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