DUNDURN PRESS TAKES GIANT LEAP INTO GLOBAL MARKETPLACE

DUNDURN PRESS TAKES GIANT LEAP INTO GLOBAL MARKETPLACE

Posted on September 9 by caitlyn
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Dundurn Press is officially the first Canadian publisher to incorporate Thema classifications for all book and ebook records, it was announced today. The innovation, which makes the company’s title classifications compatible with booksellers worldwide, will position the Toronto-based publisher more strategically in the global market and help make its titles more visible to readers abroad.

“With books being sold in many different formats and in many different territories, from bookstores to libraries to online vendors to subscription services, the development of Thema will be a tremendous benefit to the Canadian book industry when it comes to discoverability of new content,” says digital asset administrator, Duncan MacDonell. 

Thema was launched in January 2014 by EDItEUR, a group that coordinates and develops worldwide standards for electronic book commerce. The new global subject scheme has already been adopted by publishers and booksellers throughout the world, and is poised to usurp prevailing standards such as BIC, BISAC, and in unique cases, the Dewey Decimal system.  

“When it comes to sweeping industry changes, independent publishers like Dundurn are fortunate to be nimble enough to stay ahead of the curve by responding quickly and thoroughly to new trends that will ultimately be good for business.”

Dundurn Press was founded in 1972 by Kirk Howard. At first a small publisher of Canadian and military history, the company now releases more than 100 titles each year. The press’s publishing program includes award-winning adult and YA fiction, mysteries, biographies, business, and current affairs titles.