Building Your Own Brand: Why Entrepreneurial Thinking is Critical for Everyone

Building Your Own Brand: Why Entrepreneurial Thinking is Critical for Everyone

Posted on October 2 by Fred Dawkins
Share on FacebookShare on TwitterShare on Pinterest

There is one dominant factor that all of us can count on as the overriding influence in our lives and that’s change- not just evolutionary gradual progress but raw, fast and dramatic differences affecting almost everything we do.  From a work perspective, rapid change guarantees that we will evolve through many different incarnations throughout our work life. It is critical to take control of this process and make strategic decisions along the way. Every position you accept should be for a reason and offer a path towards your goals. The most important skill you can learn today is the ability to create and manage your own career. Whether you choose to start a business, join a large company or become a bureaucrat in the halls of government, you need to create an identity and a broad skillset based on flexibility and resilience.  These are the attributes of an entrepreneur, an individual who has the mindset to find a way, the will to solve problems, the ability to recognize opportunity and the determination to capitalize on it. That is precisely what building your own brand requires pursuing opportunity and realizing on it.

Lifelong relationships with one employer ending in a secure retirement are a distant memory. The life expectancy for businesses is in decline just as the life expectancy for individuals is on the rise. The comfort zone of the status quo, common in the culture of large entities both business and government, is becoming a liability in the face of change. Self-determination is the best option for all of us to ensure upward mobility and success. So embrace the culture of entrepreneurship, become a disruptor who questions established practice and start creating that personal brand that leads to success and satisfaction.

Fred Dawkins

Posted by AliciaE on October 30, 2014
Fred Dawkins photo

Fred Dawkins

Fred Dawkins is a serial entrepreneur who co-founded the Olde Hide House, Canada’s largest leather goods store. He is a partner in the Creative Destruction Lab at the Rotman School of Management at the University of Toronto. The first book in this informative series, Everyday Entrepreneur, was published in 2013. He lives in Guelph, Ontario.