Interview

Category: Interview

Jeremy, tell us a bit about your book.

Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow an incredible brand.

I wrote the book for small- and mid-sized companies. It doesn’t take big budgets and endless resources to grow a Sticky Brand. It’s achievable for any business willing to challenge industry norms and find innovative ways to serve its customers.

Stonechild and Rouleau are back for round 3, tell us about Tumbled Graves.

The book opens with the disappearance of a woman and her three year old daughter, an investigation that begins in Kingston, Ontario, but expands to Gananoque, Ottawa and a biker bar in Montreal. In addition, major developments take place in the lives of the main cops: Officer Kala Stonechild becomes guardian for her cousin’s teenage daughter while Staff Sergeant Jacques Rouleau must face the impending death of his ex-wife.

 

Black history is something that surrounded me every day as a youth. I grew up in North Buxton, a mostly black town in southwestern Ontario that was a popular destination for slaves escaping from the southern U.S. via the Underground Railroad. The original one-room schoolhouse from the Elgin Settlement still stands near the center of town. I can recall one year, during Black History Month, my class at the mostly white school I attended in nearby Merlin had arranged to visit North Buxton on a field trip.

Elizabeth Muir’s recent book Canadian Women in the Sky: 100 Years of Flight, shines a light on the often little-known contributions of Canadian women in aviation. Danielle Metcalfe-Chenail delves into Muir’s reasons for writing the book, and the surprising things she learned.

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