Interview

Category: Interview

 

I have been quietly sitting here by the phone waiting to be interviewed about my new book, You Can Have a Dog When I’m Dead.

It’s already been three days and the only calls I’ve received are from people asking me to put out used clothing and a man trying to sell me a roof that lasts for one hundred years. Maybe I should have called the book, “I Won’t Need a Roof When I’m Dead”.

Tips From Dundurn's Publicity Pros

Posted on January 18 by Kyle in Interview

Dundurn’s Publicity Pros Share Their Tips

We asked Marketer Kate Condon-Moriarty and Publicists Jaclyn Hodsdon, Kendra Martin, and Michelle Melski what makes for the most successful collaborations between authors and publicists (and the most successful books). Here's what they had to say.

 

What advice would you give to authors on how to establish a great working relationship with their publicist and publisher?

#InsideDundurn with Kendra

Posted on September 14 by Kyle in Interview

Introducing one of the newest additions to Dundurn’s marketing team, meet Kendra. If anyone fits the idiom of “wearing many hats”, it’s her. Not only is she a publicist, but also Dundurn’s marketing administrator.

“As a publicist, I work with authors for everything marketing, which is a new thing for me at Dundurn,” Kendra says, “As the marketing administrator, I’m in charge of all our metadata, making sure it’s correct, put out on time, stuff like that. I also help with proofing and copy-writing.”

#InsideDundurn with Shannon

Posted on August 24 by Kyle in Interview

If anyone is the authority on how to get published, it’s likely an acquisitions editor. So in that case, meet Shannon. Possibly one of the more glamorous jobs in publishing, Shannon’s job is to find and acquire books however she can. But unlike most people looking for a new book, she isn’t checking the local bookstore.

“Books can come from all kinds of places, really,” Shannon says matter-of-factly, “Literary agents, the slush pile, from any number of contacts. Sometimes authors that we’ve already published will refer others who are looking for a house.”

Jeremy, tell us a bit about your book.

Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow an incredible brand.

I wrote the book for small- and mid-sized companies. It doesn’t take big budgets and endless resources to grow a Sticky Brand. It’s achievable for any business willing to challenge industry norms and find innovative ways to serve its customers.

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