With these insights and practical steps, I’m back to rebranding my businesses, and the results are already showing.
Neville Chamberlain, Founder of Britewrx
Michael Dargie has crafted a masterclass in the art of storytelling with BrandJitsu. Not just another guide but true guidance with actionable and informed steps to define and differentiate your brand, elevating it from “meh” to “amazing” along the way. His honest and humble narrative tone invests in readers coming into the brand game at whatever level of experience and gives those willing to go the distance the tools to make it happen.
Lou Maxon, founder of Maxon Inc.
This book will remain close at hand — dog-eared and filled with Post-it notes! Packed with juicy insights and real-world examples, BrandJitsu is your ultimate playbook for transforming your brand into something unforgettable. If you want to connect with your audience on a deeper level, add purpose to your organization, and even make a cultural splash, this book is for you. Let the rebranding begin!
Justin Knibbe, assistant professor (teaching), Haskayne School of Business, Entrepreneurship and Innovation
BrandJitsu brilliantly blends strategic branding with the flair of improv theatrics, making the complex process of defining your brand DNA not only accessible but genuinely enjoyable. The author’s unique approach turns what could be a daunting task into an exciting and creative exploration, giving readers the tools to craft their brand’s story with confidence and fun.
Carmen Pineda-Selva, DST specialist, Videography Incognito
BrandJitsu is a branding masterclass with analogies, illustrations, and tables that make complex concepts memorable and actionable. Written in Dargie’s engaging, conversational style, it feels like you are sitting down with him to learn a refreshingly straightforward approach to branding. Having successfully used the method myself, I can confidently say this book equips anyone to cut through the noise and achieve remarkable results.
Bryan Schultz, president, Seescape Systems
BrandJitsu is nothing short of brilliant. Drawing from Dargie’s extensive expertise in art, design, theatre, and business, it transforms profound insights into an intuitive and creative toolbox. These tools will equip entrepreneurs and leaders to craft resonant, memorable, and authentic brand stories that enable their businesses to soar.
Deeter Schurig, president & CEO, cSPACE Projects
In BrandJitsu, Michael Dargie is the professor of brand! Everyone who has a brand or aspires to have a brand should read this book. You can’t help but ask yourself the tough questions about your brand and purpose.
Carrie Tuttle, founder, Team Mojo
BrandJitsu is a game-changer for anyone looking to enhance their understanding of branding. After two decades of working with students on case-solving teams, I can confidently say that this is the resource I wish I had all along. It clarifies the concept of branding and guides you in crafting not only a memorable brand but a compelling story.
Cam Welsh, emeritus professor, Haskayne School of Business and Mad Skills mentor
Michael Dargie knows how to tell a good story, and BrandJitsu is the embodiment of that. It’s more than branding — it’s a journey to uncover exactly what your story is. Dargie’s framework doesn’t hand you prefabricated answers; it helps you find the truth of your brand and how to share it in an authentic and meaningful way.
Jonathan White, founder and CEO, Hiro Studio
This book provides practical strategies to shape and share your brand, and your story effectively. By treating your brand as a living entity, BrandJitsu™ simplifies the process, helping businesses create a focused story that connects with audiences, motivates employees, and builds strong, lasting partnerships. It’s an essential read for anyone serious about building a memorable and impactful brand.
Shayne van der Meer, Calgary Economic Development, Trade Accelerator Program Specialist
Finally, a branding book that cuts through the superficial to reveal what really matters — building brands rooted in truth, powered by purpose, and committed to keeping their promises.BrandJitsu boldly challenges the common misconception that branding is just about logos and color schemes, instead revealing how authentic brands are built on deep foundations of truth and genuine commitment. Dargie's methodology strikes a perfect balance between pushing leaders to think deeply about their brand's core identity while providing practical, actionable frameworks to guide the journey. The result is a refreshingly honest guide that shows how memorable brands emerge not from surface-level marketing, but from the courage to stand for something real and the discipline to deliver on that promise consistently.
Robyn M. Bolton Founder, MileZero and Author, Unlocking Innovation: A Leader's Guide for Turning Bold Ideas Into Tangible Results
BrandJitsu offers an innovative and actionable approach to branding that truly resonated with me. It teaches the reader how to identify their brand’s unique story and align it with the customer’s journey, ultimately moving from a forgettable brand to a memorable one. The emphasis on authenticity and strategic storytelling is not only refreshing but essential for any brand that seeks long-term success in a crowded market.
Ryan Hnetka, Founder, SaaS HQ
As someone who has spent three decades leading creative teams and crafting brand experiences for global organisations, I can confidently say BrandJitsu is an essential guide for leaders, strategists, and entrepreneurs. Michael Dargie’s practical framework transforms branding into a discipline of purpose and connection, helping brands evolve from forgettable to iconic. This book is packed with actionable insights that resonate with anyone who believes in the power of storytelling to drive business growth and create cultural impact.
Adam Jennings, CCO & Co-Founder Cordial Fox Ltd