Cherished Fortune - Dundurn

Cherished Fortune

Make Your Wealth Your Business

Published December 2018


How new investors can start using a small-business mindset to maximize their wealth.

An early start in investing can be a huge advantage, but investors must quickly learn to make the most of opportunities. Thinking like a small-business owner can yield great benefits to investors’ portfolios. Running a small business means selling goods you know inside and out to customers you know equally well: what they like, what they buy, what they reject.

Using a similar mindset, novice investors can manage their portfolios by understanding what works, controlling risk, and building knowledge. It’s about knowing the details of what is in their portfolio and how each stock, and the company behind it, operates. Columnist Andrew Allentuck and financial planner Benoit Poliquin give new investors a much-needed introduction to the critical skills that will maximize their investments’ values over their lifetimes.



Andrew Allentuck

Andrew Allentuck writes the Family Finance column for the Financial Post. He has written several other books on bonds, retirement planning, and health economics. He lives in Winnipeg.

Benoit Poliquin

Benoit Poliquin is President and Lead Portfolio Manager for Exponent Investment Management Inc. A financial planner as well as a chartered financial analyst, he lives in Ottawa.

Book Details

December 2018
6x9 in
232 pp
December 2018
200 pp
December 2018
200 pp