I Can Get It for You Retail - Dundurn

I Can Get It for You Retail

Down and Dirty Tales from a Canadian Ad Man

Published March 2012


An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head.

If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:

- Black’s is Photography

- Leon’s - Don’t Pay a Cent Event

- Zellers - Because … the Lowest Price is the Law

- CIBC - Seeing Beyond

- Rexall - A Pharmacy First

These campaigns demonstrate in real time and real life how Rick’s Nine Commandments help create success.



Rick Padulo

Rick Padulo of Padulo Integrated Inc. has led the advertising/marketing campaigns for the first-, second-, or third-largest retailer in almost every retail category in Canada and the United States. Padulo Integrated Inc., Toronto, has won many traditional advertising awards and was chosen one of the 50 best managed private companies in Canada. Rick has been selected both Entrepreneur of the Year and Marketer of the Year. He lives in Toronto.

Book Details

March 2012
6x9 in
224 pp
March 2012
224 pp
March 2012
224 pp