Everyday Entrepreneur

Overview

Not a "Dummies" guide on the practical steps of starting a business, Everyday Entrepreneur focuses on the real problems, decisions, and personal qualities of budding entrepreneurs, in the form of an easy-to-read and interesting story.

"The most important skill in the 21st century will be the ability to create your own job."

In Everyday Entrepreneur, you will meet three individuals who all have entrepreneurial aspirations. The first is Tim, whose career is stagnating, despite having a good job. Tim has developed some software that could form the basis of his own business, but he can’t make the decision whether or not to set up on his own. Terry, a childhood friend, steers Tim into a class on entrepreneurship conducted by a mysterious person named Sam. The class includes two others: Grace, in her mid-thirties, and Mike, who is twenty-something. Sam invites his three students to learn to become entrepreneurs over a period of twelve days. By focusing on the qualities of a successful entrepreneur and by relying on a wide range of anecdotes, he cleverly leads all three to make important decisions about their future.

Fred Dawkins’s practical insights and advice can help you identify your own strengths and empower you to take the leap to an entrepreneur – and make your dream a reality.

Reviews

The book contains lots of good advice based on Dawkins’ 40 years in manufacturing, retail and real estate.

Financial Post

An entertaining, even heartwarming, book of thoughtful observations and dos and don'ts for starting a business, framed by a storyline with twists and turns one might find in a novel.

Guelph Mercury

"Fred Dawkins’ Everyday Entrepreneur: Making it Happen provides a strong gateway into thinking about entrepreneurship."

Chicagonow.com

About the Author

Fred Dawkins

Posted by Kendra on October 30, 2014
Fred Dawkins photo

Fred Dawkins

Fred Dawkins is a serial entrepreneur who co-founded the Olde Hide House, Canada’s largest leather goods store. He is a partner in the Creative Destruction Lab at the Rotman School of Management at the University of Toronto. The first book in this informative series, Everyday Entrepreneur, was published in 2013. He lives in Guelph, Ontario.