The Greenhouse Approach


To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds.

To build greater success out of what they already have, companies need to empower the team members best equipped to drive business forward, bring clarity to their corporate culture, and replace accidental innovations with creative and insightful solutions.

Chitra Anand is at the forefront of a new approach for reshaping innovation in the workplace called intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking. Distilling over twenty years of research and experience in the technology sector, Anand brings business leaders a streamlined process to shift corporate culture, identify the true agents of change in their company, and assemble top-notch teams.

Brought to life with key interviews, including MasterCard CMO Raja Rajamannar, WIRED Editor in Chief Nicholas Thompson, Forbes CEO Steve Forbes, CBC Dragon’s Den’s Michele Romanow, and OMERS CEO John Ruffolo, The Greenhouse Approach is a textbook for unconventional thinking to challenge the status quo and push boundaries, leaving the competition behind.

About the Author

Chitra Anand

Posted by Dundurn Guest on March 27, 2018
Chitra Anand photo

Chitra Anand

Chitra Anand is an award-winning communications and marketing executive with over twenty years in the technology industry. She has spent time as the head of communications for Microsoft Canada, director of marketing at Telus Corporation, and director of operations at OpenText. She lives in Toronto.