Business and Branding 2-Book Bundle

Overview

Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business.

Includes:

Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.

Touch: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.

Reviews

Sticky Branding is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he’s done it himself in his own company.

David Meerman Scott, author of The New Rules of Marketing and PR

It's been over a decade since social media changed the way that businesses connect with their consumers and their employees. So, where are we at? In Touch, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint.

Mitch Joel, President, Twist Image - Author, Six Pixels of Separation and CTRL ALT Delete

About the Authors

Jeremy Miller

Posted by Kendra on October 30, 2014
Jeremy Miller photo

Jeremy Miller

Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding — a brand building agency. After rebranding his family's business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. He knows what it takes to grow a Sticky Brand and how you can do it too. For more information visit http://www.StickyBranding.com.

Tod Maffin

Posted by Kendra on October 30, 2014
Tod Maffin photo

Tod Maffin

Tod Maffin is president of engageQ Digital, a digital marketing firm specializing in creating human experiences for brands online. He speaks to more than forty conferences a year. He lives in Vancouver.

Mark Blevis

Posted by Kendra on October 30, 2014
Mark Blevis photo

Mark Blevis

Mark Blevis is president of FullDuplex.ca, a firm which specializes in integrated digital communication and online reputation management. He also heads a team that researches the role of online information and interactions in shaping public opinion. He lives in Ottawa.