Allen Winn Sneath knows his subject matter well. As an ad agency executive for over 25 years, he developed some of the Canadian beer industry's most memorable ad campaigns and was a founding partner in the Algonquin Brewing Company.
Brewed in Canada
Winner of the 2002 North American Guild of Beer Writersâ€™ Quill & Tankard Annual Writing Award
The Canadian brewing industry predates Confederation by two hundred years; Canada boasts the oldest, continuously operating brewery in North America. Canadian brewers have survived the persecution of the Temperance Movement and Prohibition, the Great Depression, two World Wars and the challenge of Free Trade. Today, brewing in Canada is a 10 billion dollar business whose one constant is change.
From its colonial past to the microbrewery renaissance, Brewed in Canada is a passionate narrative of individual power, colourful characters, family rivalries and foreign ownership. Individual stories tell of personal success and failure, bankruptcies, takeovers, consolidation and rationalization. As men of influence, these brewers made significant contributions to their local communities and the country. Beyond the day-to-day operation of their brewing business, some would make their mark in politics, while others built churches, hospitals and helped establish universities. A commitment to community service - and to brewing excellence - continues today.
A book that will appeal to history and beer buffs alike.