human

Category: human

BECOMING MORE HUMAN THE "TOUCH" WAY thumbnail

Pity the IT guy. Tasked by managers to use digital tools to bring productivity gains to the organization, they deploy a wide variety of tools — web chat bots, hiring management apps, phone-tree systems, and more.

And then, a couple of months later, those same managers call the IT guy. “How come our customer satisfaction ratings are plummeting?”

Easy. They used technology to solve a human problem.

This isn’t to say that there’s no role for technology in your organization, but deploying it the right way can make or break a business.