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I Can Get It for You Retail
Submitted by dmacdonell on Thu, 2011-10-13 15:40
- 978-1-45970-500-5
- March 2012
- 224pp, Hardback
- $29.99 CAD
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If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history: - Black's is Photography - Leon's - Don't Pay a Cent Event - Zellers - Because ... the Lowest Price is the Law - CIBC - Seeing Beyond - Rexall - A Pharmacy First These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success. |
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