I Can Get It for You Retail – By Rick Padulo
Down and Dirty Tales from a Canadian Ad Man
If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:
- Black's is Photography- Leon's - Don't Pay a Cent Event- Zellers - Because ... the Lowest Price is the Law- CIBC - Seeing Beyond- Rexall - A Pharmacy First
These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success.
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Marketing magazine
May 7, 2012
To make it in retail in North America you have to be Bloody Mindedly Brilliant or hire Rick Padulo. Here's a fast, fascinating read that pulls back the curtain on how to be successful in the most cutthroat business out there by a guy who's done it brilliantly over and over again.
Geoffrey B. Roche
One will never meet a person more passionately committed to achieving success. Rick has an uncanny ability to attract and surround himself with the best creative people in the industry.
Al Flood
former Chairman and CEO, CIBC
Rick knows what he's doing! The Lowest Price is the Law positioning was inspired --- its execution was flawless and its success unprecedented.
Paul Walters
former President, Zellers
You'll laugh, you'll cry, you'll take notes, but you won't get bored.
David Steinberg
Comedian, Actor, Producer, Director
The Rexall Family of Pharmacies, A Pharmacy First ... Rick did that! Business journalists write about it. Business school professors use it as a case study. What more can I say?
Andy Giancamilli
President and CEO, Rexall